Page 1
Cover and overview
- Business name, logo and your brand colours
- Two or three sentences on who you are and what you do
- Where you work
- Key numbers you can back up, such as years operating
Template
A capability statement template made for trades
The structure buyers expect, laid out page by page. Use it as a checklist, or let Capability HQ fill it in from your website.
Services
Credentials
Projects
What goes on each page
Page 2
Services and capabilities
- The types of work you take on
- The scale of jobs you handle
- Sectors you work in, such as commercial, civil or government
Page 3
Credentials
- ABN and legal business name
- Licence numbers and registrations
- Insurance types and cover amounts
- Safety, quality and environmental systems
Page 4
Project experience
- Two to four case studies
- Client type, scope, location and outcome for each
- A photo of the finished work
Page 5
People and contact
- Key team members with roles and qualifications
- A named contact with phone and email
Short on content for a page? It gets merged, not left half empty.
Read the full guideWhy not just use a Word template?
- It fills itself in
- Start from your website and your business details are gathered for you to check.
- Layout stays tidy
- Add a case study or a longer licence list and the pages rearrange without breaking.
- One update, every statement
- Change your phone number or insurance once and it flows through to all your statements.
- Proper PDF
- Download an A4 PDF that looks the same as what you see on screen.
